Citizen Eco Drive

CITIZEN’s proprietary light-powered technology, now named as “Eco-Drive”, not only to represent our exceptional technological achievements, but also reflects our concern for the natural environment. Most importantly, the name and the logo mark show our dedication to be a brand for people all over the world.

Never-Ending Challenge

CITIZEN’s brand statement—Better Starts Now—was behind the many “world’s first” products. It continues today with our pursuit to develop even more exquisite light-powered watches designed with diverse functions and materials all with the goal of improving the pleasure of wearing a watch.